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Care and institutional supply
Care homes, hospitals and home care distributors, where the product is judged on shift performance rather than on shelf appeal.
An institutional buyer counts changes per resident per shift, because that number is staff time. A product that lasts overnight without leaking removes a night change, and that single fact outweighs a difference in unit price that looks decisive on a spreadsheet.
That is why an institutional brief should state absorbency in use rather than a price target. The same lines produce both retail and institutional specifications; what changes is which end of the stack the money goes into.
Typical Applications
- Specified on changes per shift, not unit price
- Overnight performance as the decisive test
- Bulk packing formats rather than retail packs
Related Products
Private label brand owners
Brands that own the label and the market but not a factory, and need the product built to their specification.
Importers and distributors
Buyers filling container orders across several categories at once, who need one factory and one document set.
Retail and pharmacy chains
Own-brand programmes where the shelf price is fixed first and the specification has to reach it.
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